Advanced Analytic Support & Fractional Methodological Leadership for Agencies and Pharma Insights Teams
Traditional support for projects requiring advanced statistical modeling
Fractional methodological leadership that protects margins, strengthens credibility, and stabilizes your analytic function
How I think
Most analytic problems don’t come from a lack of data — they come from framing the problem incorrectly. Teams struggle when the wrong construct is measured, when different types of error get blended together, or when methods are applied outside the purpose they were designed for. After decades in advanced analytics, I’ve seen the same conceptual mistakes repeat across industries and contexts.
My work focuses on fixing those upstream issues: clarifying constructs, separating signal from artifact, and making sure the questions we ask match the systems we’re trying to understand. When the thinking is clean, the analytics follow — and decisions improve.
Who I am
I’m a senior analytic consultant and methodological leader with nearly 30 years of experience across agency and industry roles, with a deep focus on the life sciences. I founded Raman Analytics in 2013 to deliver analytically rigorous, business‑focused research that supports high‑stakes decisions.
What I Do
I help organizations make better decisions through rigorous, insight‑driven primary market research. My work spans advanced analytic consulting—complex experimental design, choice modeling, segmentation, and multivariate analytics—as well as fractional methodological leadership for teams that need senior oversight, judgment, and stability.
How I Work
My approach is grounded in a simple principle: research should be methodologically sound and directly useful for decision making. I partner closely with clients to balance rigor, cost, and impact—ensuring insights don’t just inform decisions, they improve them
Hands-on modeling, experimental design, segmentation, and complex analytics for high-stakes projects
Senior methodological oversight that protects margins, strengthens credibility, and stabilizes your analytic function